Learn How to Successfully Get a Product to Market

There are many ways I'll show you how to get a product to market.

I specialize in product marketing. From over 24 years of developing and marketing products as an engineer, product manager, and consultant for small businesses and large corporations, my methods are practical, easy to follow, and successful.

You'll learn how to get products into retail stores, online stores, catalogs, TV shopping, infomercials, showrooms, and more.

- Please read the entire page -

3 Keys to Product Marketing Success

Over 24 years ago as a young engineer I used to think that marketing was just advertising and picking colors. No big deal right? Better products always win right? Wrong.

Does McDonalds make the best hamburgers? Does Microsoft make the best bug-free software? Does Nike make the best sneakers in the world? I'm all in favor of quality products. But if you create a quality product, there needs at least equal or better quality marketing to generate sales. And you don't have to spend a lot of money.

Marketing helps you in these three areas:

1) The first and most important part of marketing is to understand the customer. Consumers and businesses have problems, pains, needs, and wants. They are looking for solutions. Your mission is to get into the life of the customer.

What's important to them? What keeps them awake at night? What are they angry about? What are their inner desires and dreams? Who and what influences them? How do they go about making a purchase? What are the trends? Who is the competition? Understanding what motivates the customer is the foundation of marketing.

2) Once you understand what the customer desires, the trick is to translate those desires into the right product benefits and features.

People buy products for what it does for them (benefits), not for what it is. Yes an iPhone has nice fancy and time-saving features, but for many people, the benefit is recognition and esteem, being seen as cool, hip, and can afford the latest gadget.

3) And the third key part of marketing is communications. This is the advertising, promotions, direct mail, press releases, etc. This is what people generally think in terms of "marketing." When you understand the customer's motivations and buying process, you'll know how and where to communicate.

Knowing How Your Customer Thinks Leads to Easier Marketing and Sales

When marketing activities are done right and you are in-tune with the needs of the customer, then the less selling you'll have to do. When people become aware of your product, and you've followed my process, they'll say to themselves, yes this product resonates with me, I can benefit from owning this product.

Product Marketing is not about creating hype. People have seen and heard all the false promises and have become disappointed and numb to the exaggerated claims. Especially today on the Internet.

People connect on emotions and justify with logic. The key is to present your product appeals to emotions that directly connects customer problems, pains, needs, and wants to your product as the solution. And also create a compelling offer that says the sooner you own this product the sooner you'll prosper.

From Bad to Worse, Turns into a Success Story

Here's an example of how small changes in product marketing makes a big difference. Ruben, a 38 year old business owner, had a new product in the market that wasn't selling.

First he tried direct mail, then web marketing, then trade shows, and small ads. Some customers would buy, but overall he was wasting more and more money. He knew he was doing something wrong, but not sure where to start.

His new photography product was great. Taking quality pictures of a product is important, especially when selling over the web. Instead of using a camera flash, Ruben's photo lighting system creates an even amount of lighting that eliminates shadows and hot spots. This is especially important when shooting jewelry with its mirror-like reflective surfaces.

Looking at his brochure, direct mail, trade show materials, and website, the problem was obvious. First, there was no trigger to customers' needs and hot buttons. Second, there was no consistency from brochure to website to advertising and other materials. Third, there were no competitive advantages highlighted. Fourth, direct mail wasn't using a two-step process, and had no compelling offer. Fifth, the website had confusing content and poor navigation. Sixth, well you get the picture.

Good products with bad marketing wastes time and money. It wasn't his fault. He was an inventor, not a marketer. Ruben needed realistic product marketing guidance and a realistic step-by-step process.

Sales are Up and Continue to Grow  [See more Success Stories]

My techniques produce demonstrated results. When I helped Ruben with marketing, sales went up dramatically. And instead of cold calling prospects all day, his prospects started calling in and ordered directly from his website.

In just three months after we met, sales were up 28% from the previous year and continued to climb. After six months, sales averaged a 44% increase from the previous year. Now he has distributors wanting to sell his product around the world. With continued innovation and marketing, he has a line of successful products and keeps growing.

Product Launch Kit - A Path to Product Success

You have the product idea, you have the passion, you just need the additional product marketing knowledge to make it happen.

To help you succeed I've created the Product Launch Kit.

This system provides you with a clear roadmap to get your product idea to market quickly and generate sales.

With the Product Launch Kit, you'll save time, make money, and save yourself from aggravation. You'll learn to avoid mistakes and disastrous situations that product developers are vulnerable to.

With the Product Launch Kit, you'll learn the specific details of marketing including pricing, branding, packaging, advertising, publicity, and much, much more.

The 3 Main Sections are:

KIT Section 1. Market Planning

"First comes thought; then organization of that thought, into ideas and plans; then transformation of those plans into reality. The beginning, as you will observe, is in your imagination." Napoleon Hill

Getting off to the wrong start could be costly. The initial objective is to create the marketing foundation that directly connects your product to the customer, so that in the end, selling becomes much easier. In this section you'll learn:

• The factors that make a product successful and the pitfalls to avoid
• How marketing plays a vital role in guiding product development
• How to perform market research, questions to ask, and where to get free resources
• How the customer thinks, buys, and their hidden motivations
• How to position your product in the mind of the customer
• How to price your product based on what customers will pay and earning a profit for yourself
• How to write a marketing plan that generates awareness, interest, and sales
• How to approach retailers, what they want from you, and a checklist of how they'll evaluate you and your product

KIT Section 2. Market Development

"If the automobile had followed the same development cycle as the computer, a Rolls-Royce would today cost $100, get one million miles to the gallon, and explode once a year, killing everyone inside." Robert X. Cringely

Marketing and product development are interrelated. They must work together and at the same time. In this section you'll learn:

• Branding as a messaging technique that instills a positive emotional reaction when people think about your product
• Tricks to come up with a catchy product name
• The use of themes to focus your marketing communications activities
• Packaging that's preferred by retailers and appeals to customers
• Types of packaging, preventing theft, getting barcodes, using a master carton
• Steps, resources, and tips to create packaging

KIT Section 3. Product Launch and Generating Sales

"Most successful men (women) have not achieved their distinction by having some new talent or opportunity presented to them. They have developed the opportunity that was at hand." Bruce Marton

The most exciting part of marketing and product development is the launch. You make sure the product is ready, the marketing is ready, and you're ready to make sales and process the orders. In this section you'll learn:

• How to get a product ready for launch
• How to use a Product Launch Checklist as a tool to make sure you've completed the necessary tasks
• How to write an effective press release that gets the attention of editors and picked up by search engines
• How to use an inexpensive press release distribution service to get national or worldwide attention
• Creating a Product Launch Kit to get product details to distributors, retailers, and product partners
• The details of how to create advertising that builds trust, credibility, and generates sales leads
• Driving traffic to your website with search engine optimization and Google AdWords
• Three success factors to creating direct mail with a high response rate and profitability
• Having the mindset to personally sell your product even if you don't like selling

KIT Extras

"If everything seems under control, you're just not going fast enough." Mario Andretti

After launching your product, you'll need to monitor marketing and sales effectiveness. This involves analyzing marketing and sales activities to determine if you'll need to change product functionality, positioning, pricing, selling, or marketing. In this section you'll learn:

• How to keep track of your marketing and sales activity
• How to find out why your product is not selling; or how to find out what's working so you can do more of it
• Determining the satisfaction of your customers and then upsell them with additional products
• Finding out what competition is doing in response your marketing, or if new competitors are trying to knock off your product
• The details of how to select a target market using the profit potential method and positive factors method
• The complete marketing plan format you can use to present to investors, and as a guide to running your business
• Formulas and explanations to product math including profit and loss, break even, return on investment, profit margins, and discounts

Methods You Can Use Now

The methods provided in the Kit are practical and intentional. You'll be able to apply the strategies and tactics right away.

You'll benefit from my 24 years of experience bringing products to the market. I've worked on both sides - development as an Engineer, and marketing and sales as a Product Manager and Business Owner.

It's fun to be creative and develop products. It's even more fun to be rewarded for your efforts. And isn't that what you want - to sell your product? I'll be with you each step of the way to help you market and sell your product.

How Is This Information Different From Other Invention And Product Marketing Resources?

Many marketing, invention, and product books talk about methods used at Fortune 500 companies, but they do not translate well into the needs of a small business or individual.

Other books written by famous inventors discuss their life story and their successes, but they don't offer a good process that the new inventor can easily follow.

Also, many books will tell you what to do, but they do not really tell you how to do it. I take a reader by the hand step-by-step and tell them what to do and how to bring a product to market.

Clear and Concise

The Product Launch Kit material is clear and concise. Just straight to the point procedures, steps, and examples. You'll quickly absorb the material and feel empowered to market your product. Not only will you your questions be answered, but I've been told they've learned new concepts they haven't heard from any other source.

Take Ownership and Invent Your Own Success

With the Product Launch Kit I lead you step-by-step through the entire process. Don't try to reinvent the wheel yourself. Take ownership of the Product Launch Kit and for the first time you'll be on your way to turning your ideas into reality.

Order – Product Launch Kit

Get all the information needed to create a winning product.

Includes

• Guidebook (3-ring binder): The Complete Guide to Marketing and Launching a New Product takes you step-by-step from planning, to development, to launch, and growing sales.
• Video (DVD): Invention Marketing; How to Successfully Market Your Product Idea showing you how to market your product.
• Templates (CD): Invention Marketing Templates includes marketing plan examples, customizable forms, spreadsheets, and more.

Plus These Important Marketing eBooks

• How to Get Your Product into Retail by Matthew Yubas. Learn all the tricks, secrets and steps to get a product into retail. See what retailers are looking for and what you need to prepare for ahead of time. PDF
• How to Market and Sell Online by Matthew Yubas. Shows how to setup a website, drive traffic, appeal to your prospects and generate online sales. You'll learn the proven step-by-step procedures and methods to internet marketing of new products. PDF
• Insider Secrets to Selling on QVC. Matthew Yubas interviews Kim Babjak who reveals what QVC is looking for, pricing, manufacturing and more. PDF
• Walmart Secrets Transcript. Joe McVoy has sold millions of dollars of products to Walmart, Target, and retailers across the country. You'll receive a written transcript (29 pages) of an interview discussing how Joe got started, how he tests ideas, and how he built a track record of successful products. PDF
• Brand or Be Branded by Andrew Chapman. Branding is a fundamental aspect of marketing and yet very few understand this important concept. Mr. Chapman is an expert in branding and expert in simplifying complex topics. You'll learn the basics of branding and how it applies to your product. And Brand or Be Branded includes exercises to help you bring your brand to life. PDF
• Marketing Playbook Sampler by John M. Fox. Get some free marketing plays on putting together a brochure, product photography, and assembling a presentation binder. PDF
• How to Get Money for Your Product Idea by Matthew Yubas. See what it takes and the steps of raising money, writing a business plan, understanding what investors want, getting loans, and more. PDF

Product Launch Kit  –  Pricing
Product Launch Guidebook	$49.95
Invention Marketing DVD	$39.95
Marketing Templates CD	$39.95
Marketing eBooks	$29.95
Normally:	$159.80

Product Launch Kit  –  Printed and Mailed
Today's Special Package Price: $95 (save 25%) Secure Cart Kit: Printed, DVD, CD Order with your PayPal account or Credit Card (Visa, MasterCard, AmEx, Discover) You will receive your package (2 lb box) via USPS Priority Mail in 3 business days after your order is processed.

Product Launch Kit  –  Download Now
Today's Special Package Price: $79 (save 35%) Secure Cart Kit: Download Now Order with your PayPal account or Credit Card (Visa, MasterCard, AmEx, Discover) To download, you will receive an email within a minute after ordering with a link to obtain the package.

100% Money-Back Guarantee

Save Time - One Complete Kit

Instead of trying to piece together information from various books and websites, have all the resources you need in one convenient and time saving kit.

When you get the Product Launch Kit I look forward to a letter from you, telling me how you've successfully made it in the market!

If you have any ordering questions please call me at (806) 853-7721 or use the Contact form.

Thank you,

Matthew Yubas

Tax Tip: The Product Launch Kit is likely to be deductible as a business expense. Consult with an accountant or financial advisor for details.

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