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How to Successfully Launch and Market Your Product

Great marketing creates awareness, stimulates interest, and entices the customer to buy.

     There are several kinds of marketing. I specialize in product marketing. For over 24 years I've developed products as an Engineer and later successfully marketed products as a Product Manager for corporations as well as an entrepreneur and business owner.

     The major problem I see, is when you jump from product development right into creating advertisements, brochures and websites. If this is you, stop now before you waste your money.

     Think of product marketing in terms of constructing a house. First, the foundation is poured then the base structure, the floors, and finally the roof.

The method to create marketing programs. (enlarge - new window)

      The foundation of product marketing is understanding the needs, wants, desires, and motivations of your customer. What benefits do they strive for? What information are they looking for? Why can't they solve their problems with what's currently available in the market? What keeps them up at night?

     Then you uncover the Market Environment including competition, market trends, market size, opportunities, threats, and success factors. Once you have the market data, then conceive the Strategies. And then top the house with a roof which in this case is the tactical marketing communications.

From Bad to Worse, Turns into a Success Story

     Here's an example of how small changes in product marketing makes a big difference. Ruben, a 38 year old business owner, had a new product in the market that wasn't selling.

      First he tried direct mail, then web marketing, then trade shows, and small ads. Some customers would buy, but overall he was wasting more and more money. He knew he was doing something wrong, but not sure where to start.

     His new photography product was great. Taking quality pictures of a product is important, especially when selling over the web. Instead of using a camera flash, Ruben's photo lighting system creates an even amount of lighting that eliminates shadows and hot spots. This is especially important when shooting jewelry with its mirror-like reflective surfaces.

     Looking at his brochure, direct mail, trade show materials, and website, the problem was obvious. First, there was no trigger to customers' needs and hot buttons. Second, there was no consistency from brochure to website to advertising and other materials. Third, there were no competitive advantages highlighted. Fourth, direct mail wasn't using a two-step process, and had no compelling offer. Fifth, the website had confusing content and poor navigation. Sixth, well you get the picture.

     Good products with bad marketing wastes time and money. It wasn't his fault. He was an inventor, not a marketer. Ruben needed realistic product marketing guidance and a realistic step-by-step process.

Sales are Up and Continue to Grow

     My techniques produce demonstrated results. When I helped Ruben with marketing, sales went up dramatically. And instead of cold calling people, his customers started calling in, or ordering directly from his website.

     In just three months after we met, sales were up 28% from the previous year and continued to climb. After six months, sales averaged a 44% increase from the previous year. Now he has distributors wanting to sell his product around the world. With continued innovation and marketing, he has a line of successful products and keeps growing.

Marketing Methods You Can Apply Now

     First you have to understand your customer's true problems, needs and motivations. Otherwise, your ads and promotions do not motivate a purchase. And once you fully understand your customer, there must be consistency in your message from website, to brochure, to ads, etc.

     Basic marketing principals, when followed correctly, works well and generates sales. Importantly, you don't have to have a marketing degree to learn my techniques.

     I started out as a frustrated inventor. I dropped out of college to work on my inventions to try to change the world. But these good ideas failed to make it into the market. It was disappointing to see my ideas show up in the store made by someone else. The only good news was that if my ideas were showing up in the market, I must be on the right track.

     By going back to school for an engineering degree, later getting an MBA, and launching products for small to Fortune 500 companies, I've learned how to turn ideas into well marketed products that generate sales. The good news is that you don't need to go through the hardship and frustration I went through. You can learn how to market your product from my failures and successes.

Your Path to Product Success

     You have the product idea, you have the passion, you just need the additional product marketing knowledge to make it happen.

      To help you succeed I've created the Product Launch Kit. This step-by-step system combines market planning, launch, marketing, and sales, in one complete package. This system provides you with a clear roadmap to market your product step-by-step that generates income.

Product Launch Kit™ The Complete Guide to Marketing and Launching a New Product (enlarge - new window)

     With the Product Launch Kit, you'll learn the steps to get to market, methods for pricing, branding, packaging, advertising, publicity, and much, much more, including:

Examples and Step-by-Step Procedures

     As your guide, the Product Launch Kit takes you through important topics with precision and depth including:

Improves Your Online Product Performance

     Would you like to see your product appear at the top of Google search results? Of course. Google has indexed over 29.7 billion web pages. And when people search for products, many keyword searches return millions of hits.

     So if you're planning to sell your product online, my techniques will not only get your product noticed at the top of search results, visitors will be eager to purchase your product.

Clear and Concise

     The Product Launch Kit material is clear and concise. Just straight to the point procedures, steps, and examples. You'll quickly absorb the material and feel empowered to market your product. Not only will you your questions be answered, but I've been told they've learned new concepts they haven't heard from any other source.

Take Ownership

     With the Product Launch Kit I lead you step-by-step through the entire process. Because the information you're about to receive is the best resource on product marketing for inventors and entrepreneurs, I offer a complete guarantee.

     Don't try to reinvent the wheel yourself. Take ownership of the Product Launch Kit and for the first time you'll be on your way to turning your ideas into reality.

Product Launch Kit
Get all the information needed to launch and market your product
Guidebook: The Complete Guide to Marketing and Launching a New Product	DVD: Invention Marketing; How to Successfully Market Your Product Idea	Templates: Marketing Templates

Product Launch Kit includes:

• Guidebook in 3-Ring Binder: The Complete Guide to Marketing and Launching a New Product takes you step-by-step from planning, to development, to launch, and growing sales.

• Seminar DVD: Invention Marketing; How to Successfully Market Your Product Idea showing you many marketing steps including getting into retail.

• Templates CD: Invention Marketing Templates includes marketing plan examples, customizable forms, spreadsheets, and more.

• Bonus eBook 1 with Kit: Brand or Be Branded. Andrew Chapman shows how branding is a fundamental aspect of marketing and yet very few understand this important concept. Mr. Chapman is an expert in branding and expert in simplifying complex topics. You'll learn the basics of branding and how it applies to your product.

• Bonus eBook 2 with Kit: Marketing Playbook Sampler. John M. Fox provides some free marketing plays on putting together a brochure, product photography, and assembling a presentation binder.

• Bonus eBook 3 with Kit: How to Get Money for Your Product Idea. Matthew Yubas takes you through the steps of raising money, writing a business plan, what investors want, loans, and more.

• Bonus eBook 4 with Kit: Insider Secrets to Selling on QVC. Matthew Yubas interviews Kim Babjak who reveals what QVC is looking for, pricing, manufacturing and more.

• Bonus eBook 5 with Kit: Wal-Mart Secrets Transcript. Joe McVoy has sold millions of dollars of products to Wal-Mart, Target, and retailers across the country. You'll receive a written transcript (29 pages) of an interview discussing how Joe got started, how he tests ideas, and how he built a track record of successful products.

Product Launch Kit
Guidebook - Printed in 3 ring binder	$47.95
Invention Marketing - DVD	$44.95
Marketing Templates - CD	$29.95
Bonus eBooks	$19.95
Total:	$142.80
Special Package Savings
Product Launch Kit Package Download • Click to order now with your Credit Card … (PayPal, Visa, MasterCard, American Express, Discover) Special Package $39. Download Now The Kit Download Version comes as Adobe PDF files, Microsoft Word and Excel files. You can view on your screen, print, and save to your computer. To download, you will receive an email with a link within a minute after ordering.	Secure Online $39 Instant Access
Product Launch Kit Package Printed + DVD + CD Mailed • Click to order now with your Credit Card … (PayPal, Visa, MasterCard, American Express, Discover) Special Package $95. The Kit package is shipped by USPS Priority Mail (3 pounds). You will receive the package in 3-5 business days to USA locations.	Secure Online $95 Special FREE USA Shipping

100% Money-Back Guarantee

	If you are not satisfied for any reason, you'll get a 100% refund of your money (less shipping) if returned within 60 days of purchase.
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     By watching this video, you'll learn how to turn your product into a success including:

• The steps to approach and get into retailers
• What retailers expect from you
• Support that retailers want
• Tips to create attractive packaging
• Why having competitors is ok
• Methods to turn product benefits into competitive advantages
• Typical causes of product failure
• How products succeed
• The roadmap to get from product idea to market
• Inexpensive marketing tools to generate awareness, interest, and sales
• Market research to understand your customer's buying process
• The need to appeal to all people involved in the buying process
• How to price your product based on customer shopping styles
• How to calculate profit potential

     If you're like me, watching an educational program stimulates new ideas and jumpstarts thinking of details you haven't thought of before. While watching my DVD I recommend having paper and pen handy as you'll be taking numerous notes, and coming up with new marketing ideas. DVD details include:

• Title: Invention Marketing; How to Successfully Market Your Product Idea
• Format: DVD (Home Player or Computer)
• Language: English
• Aspect Ratio: 1.33:1
• Number of Discs: 1
• Run Time: 1 hour 20 minutes
• Features: Interactive Menus
• Copyright: 2007
• ISBN: 0-9725521-7-0
• UPC: 805238820921
• Studio: Broadword Publishing
• Production: Sunray Video Production

Customizable Marketing Templates

     Sometimes making sense of all the marketing can make your head spin. Turning information into practical usable steps is always a challenge. In the Product Launch Kit there are several forms, checklists, and worksheets.

     The templates are customizable forms, exercises, financial spreadsheets and checklists in Microsoft Work and Excel. You can use them as is or copy and paste into your own documents.

     Included are real-world examples that you can apply to your product. There is the Product Marketing Plan that I created to launch a wireless product. This marketing plan shows you how I organized the market data, created strategies, and developed tactics to generate sales.

     In addition, there is filled-in Marketing Calendar example which shows how the marketing communications were budgeted and planned on a monthly basis.

     Overall, there are 30 templates that save time, improve your planning, and organization: