Matthew Yubas is an expert in launching new products and ideas. Yubas has shown Fortune 500 corporations, small-business owners, and individual inventors how to launch their product ideas.

How to Develop, Market, and Successfully Launch Your Product For companies, inventors, and entrepreneurs who want to learn marketing, product development, launch, and generating sales.

     This seminar consists of advanced development and product marketing to turn your idea into a profitable product. Activities are analyzed in detail with practical tips, step-by-step procedures, and real-world examples.

     In this hands-on seminar, you'll get information that directly applies to your particular situation. You'll learn the most important steps to develop your product idea into a marketable product that sells including:

Topics Covered

1. Getting into Retailers and Distributors

     We'll cover the advantages and disadvantages of selling your product through retailers and distributors. You'll learn what retailers are looking for, who to contact, and how to prepare and submit a presentation package.

2. How Your Customer Thinks and Buys

     Your potential customers would rather buy than be "sold." This seminar will take you inside your customer's head to learn the psychological process of buying. You'll discover the "who, how, and when" of buying, and how to capitalize on the process.

3. Market Planning

     Market Planning involves the complete thinking through of product marketing details from the customer's perspective. This is a key step to taking your invention and turning it into a sought-after product. We'll cover the important concept of positioning, price setting, and marketing communications strategies.

4. Branding and Themes

     Branding is an important marketing device to give your product a special identity. You'll learn how to create a brand and come up with clever product names. In addition, you'll create a theme to form the basis for your marketing communications.

5. Packaging

     Packaging can be just as important as the product itself. Shoppers often make assumptions and purchase decisions based on the packaging. You'll discover the different types of packaging, the steps to create packaging, and attractive designs to make your product stand out from the crowd.

6. Product Development Planning

     The first stage of development planning is to know your customer's needs and wants. We'll convert those needs and wants into product requirements using a structured process. Then, you'll learn how to work with designers to make your idea take shape. In addition, we'll uncover if there is a need to pass government regulations and acquire certifications. You'll discover the certification testing process and how organizations such as Underwriters Laboratories (UL) operate.

7. Production and Manufacturing

     In the development stage we'll take your plans and bring them to life. You'll either use this information to build your product yourself, or gain the knowledge to effectively find and work with designers and manufacturers. We'll cover specifications, bill of materials, test cases, documentation, and production.

8. Product Launch, Publicity, and Advertising

     We'll cover what is needed to finalize your product to make it ready for selling. We'll discuss how to create awareness with publicity, build trust with advertising, effectively use direct mail, and selling tactics.

9. Summary

     Knowing all the above information is important and bringing it all together in an organized summary is essential. We'll review, answer questions, and outline the next steps for you to take.

People Who Have Attended

     Attendees have included entrepreneurs, inventors, managers, salespeople, attorneys, doctors, business owners, and military personnel looking for civilian opportunities. Everyday people with ideas attend looking for the steps to get started, how to protect their ideas, and methods for idea evaluation. Inventors and entrepreneurs, who have a patent, often need information on prototypes, manufacturing, getting to the market, and licensing. Also, business owners with existing products attend to pickup tips and techniques to grow sales and look for new opportunities.

"I normally get 2-3 new ideas per seminar. I got at least that and more to help develop my new children's product."
— John Kessinger, Entrepreneur

"The seminar handout materials and lecture was so well presented I did not need to take notes. Overall, it was a great investment of my time."
— Dr. Dennis Kiper, Podiatrist

"Great tips on getting information I needed to decide if my computer idea has merit. The seminar was in the top 10% best of all the seminars I've taken."
— Ken Warburton, Information Technology Manager

"This seminar made me realize the importance of selecting a target market."
— Steve Burns, President, Scratch Guardian

"This seminar was a very informative and positive experience to help me develop my new computer device."
— Patrick Hamilton, Electronics Technician

"Very good seminar! It covered a lot of bases and gave me sources for market research on my new idea."
— Bill Stephenson, Retired Naval Officer

"Very helpful seminar and good suggestions to enhance my new pet product."
— Dwight Wilson, Entrepreneur

"This seminar gave me a clear path to the steps I need to take to develop and market my idea to be a success. He presented the material in a interactive manner that made the seminar fun."
— Julie Wininger, President, Y-Knot Company

"Excellent seminar. If you have an idea that you need to get to market, this seminar is a must!"
— Steve Miller, Developer, GERS Retail Systems

"Good, clear understanding on the basics of creating a product."
— Carlos Macias, President, Mexican Depot

"Very well laid out, step-by-step."
— Holly Keehn, Attorney

"A very well prepared seminar with tons of valuable information presented in a very clear and systematic way."
— Greg W. Lauren, Inventors Forum of San Diego

Registration

City: Lubbock, Texas
Date: November 1, 2008
Time: 12:00 - 5:00 PM
Location: Meeting location information will be emailed to you.

Lubbock Airport "LBB" is served by American, Continental, & Southwest

Tax Tip: Seminars are likely to be deductible as a business expense. Consult with an accountant or financial advisor for details.

Registration
SEMINAR REGISTRATION • Click to register with your Credit Card... (PayPal, Visa, MasterCard, American Express, Discover, or eCheck)	Secure Online $349.00

Matthew Yubas presenting invention strategies and tips at the Minnesota Inventors Congress.

Matthew Yubas showing students the invention roadmap at USC Product Development Engineering program.

Matthew Yubas presenting invention strategies and tips to the Kansas City, MO Inventors Club at the Kauffman Foundation.